Social Media Services

Karen KefauverSocial Media Services 

Karen Kefauver talks to groups, teaches classes and offers private consultations on how to use social media.

She can show you how to develop a marketing strategy, get your accounts started or update your Facebook, LinkedIn, Twitter and YouTube for business.

Email Karen: [email protected]

Karen Kefauver is a freelance journalist and social media consultant who has taught dozens of classes on Facebook, Twitter and LinkedIn in the Santa Cruz and Bay Area. With an extensive background in writing and public relations, she also consults with business owners one-on-one, gives speeches on social media and works as a freelance journalist, specializing in stories on endurance sports and adventure travel. Her social media tips are posted here: https://www.facebook.com/karen.kefauver.business.

Mark Smallwood:

“Last week I attended a great meetup in Santa Cruz, at which Karen Kefauver, a local social media maven and journalist, presented a beginner’s overview of Twitter to about 25 eager local businesspeople. If you assume that everybody is already way ahead of you in this social media thing, fuggedaboutit. Like you, a lot of folks are so busy running their businesses, they haven’t had time to delve into the details of social media and Twitter.

A question I heard asked more than once during Kefauver’s presentation was, ‘How do I get people to follow me?’ Kefauver had one especially good tip: follow other people who are in your business or area of interest.
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Tom Honig:

“One of the most adept at explaining the advantages of social media is local journalist and social media consultant Karen Kefauver, whose writing career now extends to teaching people the ins and outs of Facebook, Twitter, LinkedIn and the like.

Her take on it all starts here: ‘The biggest commodity of the future is the human attention span.’

She says: ‘It’s all about making connections, for business and for fun. The value of mixing and mingling online is the same as attending a social mixer in person. It’s an opportunity to discover common interests, build a community and yes, make sales.’
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Tweetify Your Business — How to Tweet for Business Success

tweetify your business

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Facebook 101:How to use Facebook to Promote Your Business

facebook 101

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Finding the Tweet Spot: Twittering for Traffic and Brand Recognition

Mentor: Karen Kefauver

What do Barack Obama, Lance Armstrong and a food delivery truck
in L.A. have in common? They have all harnessed the power of Twitter to
build their brand and so can you! Learn how to set up your Twitter
account in the most effective way and how to expand your business by
maintaining it for a few minutes a day. Karen will share exclusive tips
and resources during this class.

Outline for Twitter Class by Karen Kefauver
1. Intro to Twitter: Features and how it can help you
2. Maximize your profile – Key elements many people miss
3. Tweeting – Craft a successful tweet and learn when to post it
4. Community – Where to make valuable connections
5. Most Popular Apps and When to Use Them – Time saving tips!
6.  Where to Get Help with Twitter – Valuable resources
  Questions and Answers
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Leveraging Your Professional Network, Building Your Business with LinkedIn

Mentor: Karen Kefauver

As a business networking tool, LinkedIn continues to expand its range of ways for business owners to build an online presence and connect with people who might be looking for their products and services, or who could introduce them to people who are.

In this class we will use tools such as status updates, testimonials, invitations to connect, and how to participate in groups, as well as prospecting etiquette, to create greater exposure for your business.

Outline for LinkedIn Class by Karen Kefauver

1. Intro to LinkedIn: Features and how it can help you
2. LinkedIn profile – Discover the most overlooked tools
3. LinkedIn Groups – How to join and network effectively
4. Recommendations and connections – proper etiquette
5. Create a LinkedIn business account
6. Top tips to maximize your LinkedIn account
    Questions and Answers

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Twitter for Business

Linkedin class

 

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LinkedIn for Business

Linkedin class with Karen Kefauver

 

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Facebook for Business

facebook class with Karen Kefauver

 

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Learn the Secrets of Tweeting with Karen Kefauver

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Twitter Toolbox - An Introduction on How to Tweet for Business

Karen has taught at the Santa Cruz Chamber of Commerce, the Apple Store in Los Gatos and the Capitola BookCafe on how small businesses and sole proprietors can use social media more effectively. In this 45-minute talk, Karen will demystify the language of Twitter, explain how to set up your account and what to Tweet about. Karen is a freelance multimedia journalist who specializes in stories about sports and adventure travel.

What: Twitter Toolbox - An Introduction on How to Tweet for Business
Who:
Santa Cruz Marketing Roundtable presents Karen Kefauver
When:
January 26, 2010 6:00 p.m.
Price:
$3.00 per person
Where:
Marie Calendars (mall parking lot)
3400 Clares St., Capitola, CA, #8206
Capitola, CA 95010
831-464-6771

Details: http://www.meetup.com/marketingroundtable/calendar/11747402/

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Facebook and LinkedIn for Authors and Writers

With Journalist and Social Media Pro Karen Kefauver
(Focus: Facebook & LinkedIn)

Whether you are a published author, working on your memoir, or starting a blog, you need readers, reviewers, agents and editors to find your work. In this workshop-style class, Karen will explain how online social media tools can take your writing to the next level. Primarily, the focus will be on the use of Facebook and LinkedIn. (The sessions on 10/3 and 11/14 focused on Twitter; it is recommended that today’s participants have attended this earlier session though it is not mandatory.) Leverage these sites to sell yourself and your writing projects. You will leave with valuable tips and resources that Karen has developed during her decade as a successful freelance journalist.

Karen Kefauver’s stories and photos on adventure travel have been published in San Francisco Chronicle Magazine, San Jose Mercury News, The Christian Science Monitor and dozens of other print and online publications. She currently blogs on bicycling for Santa Cruz Sentinel and is an expert on the outdoors for Orbitz's online travel site, Away.com. She has been presenting talks and consulting on social media with the City of Santa Cruz, The Santa Cruz Chamber of Commerce and the Apple Store in Los Gatos.  http://www.karenkefauver.com

Cost: $20, includes hand-out of resources
Limit:
18 people. Students should have a basic knowledge of how to use the Internet but can be completely new to social media.
Prepayment:
Required at Capitola Book Cafe to guarantee your spot.
Questions:
Email [email protected] or call the Book Cafe at 831-462-4415.

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Twitter for Authors and Writers

The Business of Writing: How to Promote Your Writing with Social Media
With Journalist and Social Media Pro Karen Kefauver
(Focus: Twitter) 

Whether you are a published author, working on your memoir, or starting a blog, you need readers, reviewers, agents and editors to find your work. In this workshop-style class, Karen will explain how online social media tools can take your writing to the next level. Primarily, the focus will be on the use of Twitter. (The session on 11/14 will focus more on Facebook and LinkedIn.) Leverage these sites to sell yourself and your writing projects. You will leave with valuable tips and resources that Karen has developed during her decade as a successful freelance journalist.

Karen Kefauver’s stories and photos on adventure travel have been published in San Francisco Chronicle Magazine, San Jose Mercury News, The Christian Science Monitor and dozens of other print and online publications. She currently blogs on bicycling for Santa Cruz Sentinel and is an expert on the outdoors for Orbitz's online travel site, Away.com. She has been presenting talks and consulting on social media with the City of Santa Cruz, The Santa Cruz Chamber of Commerce and the Apple Store in Los Gatos.  http://www.karenkefauver.com

Cost: $20, includes hand-out of resources

Limit: 18 people. Students should have a basic knowledge of how to use the Internet but can be completely new to social media. 

Prepayment: Required at Capitola Book Cafe to guarantee your spot.

Questions: Email [email protected] or call the Book Cafe at 831-462-4415.

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Using your Mac and Twitter to Build your Brand with Karen Kefauver

Karen Kefauver at Apple Store Los Gatos

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The Business of Writing: How to Promote Your Writing with Social Media

Karen Kefauver at the Capitola Book Cafe

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