The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio
Social Media Classes
Karen Kefauver talks to groups, teaches classes and offers private consultations on how to use social media.
She can show you how to develop a marketing strategy or just get started on Facebook, LinkedIn, Twitter and YouTube for business or personal use. Email her at: karen@karenkefauver.com
Sign up for Karen's Social Media Classes in Aptos and in Santa Cruz in 2012. Details below.
Thursday, February 2, 12-1:30 pm
LinkedIn - 10 Tools to Boost Your Business
LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories. Plug into that power! Does your business have a LinkedIn company page? Learn how to set one up! We'll also focus on finding and creating Groups, seeking/giving Recommendations, using LinkedIn Events and Advertising on LinkedIn.
Thursday, February 9, 12:00 - 1:30 pm
Twitter 101 for Business
Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships. This exciting tool might be right for you and your business. Learn Twitter, best practices and discover the top features for businesses.
Thursday, February 16, 12:00 - 1:30 pm
Social Media: The Big Picture, How to Make Your Social Networks Work Together
Now you have started using a variety of social media tools - like a Facebook page, LinkedIn profile and Twitter account. What does it mean? How does it help? This class will show you the next steps on how you integrate these social media tools with your other existing marketing to generate a comprehensive plan that wins results!
REGISTRATION: Reservations Required 831-688-1467 or info@aptoschamber.com, www.aptoschamber.com
7500 Old Dominion Court
Aptos, California, 95003-3807
Phone: 831-688-7300
$25.00 per class, $60.00 for all three
Optional lunch $15.00
Thursday, February 21, 12:00 - 1:30 pm
Social Media: Learn Overall Brand Promotion Strategies
Is your website integrated with your social media marketing efforts? You've heard about the social media revolution and may even be using some social networks like Facebook, Twitter, LinkedIn or blogging to promote your business. These are all tools to drive current and new customers to your core products and services that are listed on your business website. Join us to discuss best practices for social media and your website. Plenty of time for Q and A. Co-instructor Sara Isenberg and Karen Kefauver teach.
NextSpace Meeting Room
101 Cooper St $79.00(R)/$98.00(N)
#15200 Tu 6:30 pm - 9:30 pm 02/21
Registration opens Jan. 3, 2012.
Register starting January 3 for Winter-Spring programs online with instaReg,phone 831-420-5270, in person or by mail at 323 Church St, Santa Cruz, CA, 95060.
Karen Kefauver is a freelance journalist and social media consultant who has taught dozens of classes on Facebook, Twitter and LinkedIn in the Santa Cruz and Bay Area. With an extensive background in writing and public relations, she also consults with business owners one-on-one, gives speeches on social media and works as a freelance journalist, specializing in stories on endurance sports and adventure travel. For more information visit, www.karenkefauver.com. Her social media tips are posted here: https://www.facebook.com/karen.kefauver.business.
Mark Smallwood:
“Last week I attended a great meetup in Santa Cruz, at which Karen Kefauver, a local social media maven and journalist, presented a beginner’s overview of Twitter to about 25 eager local businesspeople. If you assume that everybody is already way ahead of you in this social media thing, fuggedaboutit. Like you, a lot of folks are so busy running their businesses, they haven’t had time to delve into the details of social media and Twitter.
A question I heard asked more than once during Kefauver’s presentation was, ‘How do I get people to follow me?’ Kefauver had one especially good tip: follow other people who are in your business or area of interest.
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Tom Honig:
“One of the most adept at explaining the advantages of social media is local journalist and social media consultant Karen Kefauver, whose writing career now extends to teaching people the ins and outs of Facebook, Twitter, LinkedIn and the like.
Her take on it all starts here: ‘The biggest commodity of the future is the human attention span.’
She says: ‘It’s all about making connections, for business and for fun. The value of mixing and mingling online is the same as attending a social mixer in person. It’s an opportunity to discover common interests, build a community and yes, make sales.’
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