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Testimonials

The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio

"Thank you! You were awesome. Your recent Facebook seminar helped me formulate a vision for how to position my business within the social media space. And you left the crowd feeling good, which is a great skill to have."
Frank Horath
Registered Investment Advisor Representative, Clientfirst Financial

"Thank you, Karen, for the great telephone class on LinkedIn. I have joined at least five new groups, have expanded my connections, and re-established the LinkedIn toolbar in my Outlook, all thanks to your audio session. Good stuff I was able to put into practice immediately!"
Kennerly Clay
Executive Recruiter/Trainer and Business Development Director

"You have given me the basics and the confidence to charge forward and embrace Twitter and LinkedIn."
Sue Brooks, Santa Cruz, CA

"You are so informed and vibrant. Great energy! Thanks again for the Twitter lesson. Your handouts are a good way to get started, so no excuses for me."
Sloane Devoto
Realtor, Coldwell Banker

“Thank you again. Your social media talk was a real hit! Well done and much appreciated.”
Bill Tysseling
Executive Director, Santa Cruz Chamber of Commerce

"There was a considerable amount of goodwill surrounding your presentation...You have a lot of positive energy and great ideas."
Bonnie Lipscomb
Director of Economic Development and Redevelopment for the City of Santa Cruz, CA

"Good presentation this morning at the Santa Cruz Chamber’s Caffeinated! It deserves at least a half-day workshop. I learned at least 20 new things this morning alone!"
Carol Skolnick
Clear Life Solutions

"It was a great talk, thanks! It was helpful to watch you manage your account on the big screen."
Traci Tompkins
ABC Sedans & Limousines

"Your talk was great. You had a tough job, especially because the people there ranged from newbies to experts."
Tom Honig
Armanasco Public Relations

"Congratulations! You brought us back up to a 5-star rating again for our marketing meet-up. And there were zero no-shows. I would like to get you on the schedule again."
Maggie Barr
Maggie Barr & Associates

“Fabulous class! I never know how much I don't know until I start to learn what I don't know. Thanks again for the great class!”
Carmen Richardson Rutlen
Author

“You have a clear, easy-going style of teaching that I found very effective. What a great talent you have!”
Carol Siegel
Employment Manager, Santa Cruz Seaside Company

“I attended Karen’s workshop on social media and would attend again whatever she presents. It was well worthwhile. She knows her subject and communicated it well.”
Donna Rankin Love
Author

“Thanks for the great class. I really got a lot out of it, and feel others did too. In fact, I went onto LinkedIn and began to set up my account!”
Paula Mahoney
Writer and Producer

“Your class last Saturday was amazingly helpful! In addition to having a lovely persona, you have so much useful information to impart. I am full of ideas as to how to proceed regarding how the get the word out about my present novel when the time comes.
Janice Wittenberg
Author

“Being a complete novice about the business of social media, I was anxious to take her class recently at Capitola Book Cafe. Passion to share what she knows would describe her; I highly recommend her classes!”
Jane Parks-McKay
Writer and Voice-Over Actor

“Just wanted to say thanks again for a very informative presentation this morning. It was very helpful, and I thought you did a great job of giving us a general overview of Twitter in a short period of time.”
Sonia Potts
Bookkeeper

“With so much to cover I appreciated how organized you were and how you stayed on track. Taking the approach of showing how the mechanical features of Twitter could be used for positioning and building our business was particularly helpful.”
Charlie Zimmerman
Publisher, The Wedding Companion

Feature Articles

Karen has written more than 500 feature stories for international and U.S. magazines, newspapers and online media.



Connect With Karen

Karen Kefauver on Facebook Karen Kefauver on Linkedin Karen Kefauver on Twitter Karen Kefauver on YouTube

Facebook and LinkedIn for Authors and Writers

With Journalist and Social Media Pro Karen Kefauver
(Focus: Facebook & LinkedIn)

Whether you are a published author, working on your memoir, or starting a blog, you need readers, reviewers, agents and editors to find your work. In this workshop-style class, Karen will explain how online social media tools can take your writing to the next level. Primarily, the focus will be on the use of Facebook and LinkedIn. (The sessions on 10/3 and 11/14 focused on Twitter; it is recommended that today’s participants have attended this earlier session though it is not mandatory.) Leverage these sites to sell yourself and your writing projects. You will leave with valuable tips and resources that Karen has developed during her decade as a successful freelance journalist.

Karen Kefauver’s stories and photos on adventure travel have been published in San Francisco Chronicle Magazine, San Jose Mercury News, The Christian Science Monitor and dozens of other print and online publications. She currently blogs on bicycling for Santa Cruz Sentinel and is an expert on the outdoors for Orbitz's online travel site, Away.com. She has been presenting talks and consulting on social media with the City of Santa Cruz, The Santa Cruz Chamber of Commerce and the Apple Store in Los Gatos.  http://www.karenkefauver.com

Cost: $20, includes hand-out of resources
Limit: 18 people. Students should have a basic knowledge of how to use the Internet but can be completely new to social media.
Prepayment: Required at Capitola Book Cafe to guarantee your spot.
Questions: Email Karen@karenkefauver.com or call the Book Cafe at 831-462-4415.

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COPYRIGHT: All stories and images on this web site are copyrighted, original works by ©Karen Kefauver. Unauthorized reproduction of any story or photograph presented here through any medium is in violation of federal and international copyright laws. Please do not copy, print, post or distribute any of the images without permission from Karen Kefauver.

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