The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio
Karen Kefauver talks to groups, teaches classes and offers private consultations on how to use social media.
She can show you how to develop a marketing strategy or just get started on Facebook, LinkedIn, Twitter and YouTube for business or personal use. Email her at: karen@karenkefauver.com
Karen in the News
- “Twitter: No Followers? No Problem!” by Mark Smallwood, of Mark Smallwood Communications, January 30, 2010
- “Unfriending in an increasingly social world” by Tom Honig, Good Times, November 23, 2009
Mark Smallwood:
“Last week I attended a great meetup in Santa Cruz, at which Karen Kefauver, a local social media maven and journalist, presented a beginner’s overview of Twitter to about 25 eager local businesspeople.
If you assume that everybody is already way ahead of you in this social media thing, fuggedaboutit. Like you, a lot of folks are so busy running their businesses, they haven’t had time to delve into the details of social media and Twitter.
A question I heard asked more than once during Kefauver’s presentation was, ‘How do I get people to follow me?’ Kefauver had one especially good tip: follow other people who are in your business or area of interest.
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Tom Honig:
“One of the most adept at explaining the advantages of social media is local journalist and social media consultant Karen Kefauver, whose writing career now extends to teaching people the ins and outs of Facebook, Twitter, LinkedIn and the like.
Her take on it all starts here: ‘The biggest commodity of the future is the human attention span.’
She says: ‘It’s all about making connections, for business and for fun.
The value of mixing and mingling online is the same as attending a social mixer in person. It’s an opportunity to discover common interests, build a community and yes, make sales.’
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