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Writing Services
Contact Karen Kefauver

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Karen Kefauver writes winning words that will impress your target market and grow your business. She specializes in media relations and aims to maximize your visibility in print and online media.

Does your business need:
Fresh website content, an engaging newsletter and snappy advertorial text?

A press release or press kit designed to generate positive media attention?

Promotion for a special event like a grand opening, anniversary or product launch?

"The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference."
— Rebecca Clinger, owner, The Crafter's Studio

Karen can assist with your editorial needs:
Write content
Original content for your website, brochure, newsletter, press release and advertorial will distinguish your business.

Edit text
Evaluate and edit pre-existing content on website, newsletters or other business peripherals to create maximum impact.

Proofread
The correct usage of grammar, spelling and punctuation is essential to your image. Let a pro insure that your text is flawless.

Public speaking and writing coaching
Karen develops talking points, writes speeches and consults on getting your writing projects into print.

 
Advertorial by Karen Kefauver
sports articles
summer thrills Santa Cruz Sentinel
Bridal Expo,
2007
All the information you need to plan the perfect wedding!


Clients include
City of Santa Cruz Parks and Recreation Department
Conflict Resolution Center
Fresh Prep Kitchens
Santa Cruz County Conference
and Visitors Council
Shakespeare Santa Cruz
Surmonté Company
The Crafter's Studio
West Coast Antique Fly-In and Air Show
Zag Design Group

Business Procedures
Free one-hour initial consultation
Develop project goals
Create strategy to meet goals
Establish timeline and deadline
Follow Action Plan to achieve results

Rates and fees
Negotiated per project. One half the estimate is due after initial consultation, the other half upon project completion. A trade in service may be appropriate for some projects.

References
Available upon request.