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The success of our grand opening was, in part, thanks to Karen's quick action in getting us a write-up in the Santa Cruz Sentinel. Her work and support made a difference.
— Rebecca Clinger, owner, The Crafter's Studio

"Thank you! You were awesome. Your recent Facebook seminar helped me formulate a vision for how to position my business within the social media space. And you left the crowd feeling good, which is a great skill to have."
Frank Horath
Registered Investment Advisor Representative, Clientfirst Financial

"Thank you, Karen, for the great telephone class on LinkedIn. I have joined at least five new groups, have expanded my connections, and re-established the LinkedIn toolbar in my Outlook, all thanks to your audio session. Good stuff I was able to put into practice immediately!"
Kennerly Clay
Executive Recruiter/Trainer and Business Development Director

"You have given me the basics and the confidence to charge forward and embrace Twitter and LinkedIn."
Sue Brooks, Santa Cruz, CA

"You are so informed and vibrant. Great energy! Thanks again for the Twitter lesson. Your handouts are a good way to get started, so no excuses for me."
Sloane Devoto
Realtor, Coldwell Banker

“Thank you again. Your social media talk was a real hit! Well done and much appreciated.”
Bill Tysseling
Executive Director, Santa Cruz Chamber of Commerce

"There was a considerable amount of goodwill surrounding your presentation...You have a lot of positive energy and great ideas."
Bonnie Lipscomb
Director of Economic Development and Redevelopment for the City of Santa Cruz, CA

"Good presentation this morning at the Santa Cruz Chamber’s Caffeinated! It deserves at least a half-day workshop. I learned at least 20 new things this morning alone!"
Carol Skolnick
Clear Life Solutions

"It was a great talk, thanks! It was helpful to watch you manage your account on the big screen."
Traci Tompkins
ABC Sedans & Limousines

"Your talk was great. You had a tough job, especially because the people there ranged from newbies to experts."
Tom Honig
Armanasco Public Relations

"Congratulations! You brought us back up to a 5-star rating again for our marketing meet-up. And there were zero no-shows. I would like to get you on the schedule again."
Maggie Barr
Maggie Barr & Associates

“Fabulous class! I never know how much I don't know until I start to learn what I don't know. Thanks again for the great class!”
Carmen Richardson Rutlen
Author

“You have a clear, easy-going style of teaching that I found very effective. What a great talent you have!”
Carol Siegel
Employment Manager, Santa Cruz Seaside Company

“I attended Karen’s workshop on social media and would attend again whatever she presents. It was well worthwhile. She knows her subject and communicated it well.”
Donna Rankin Love
Author

“Thanks for the great class. I really got a lot out of it, and feel others did too. In fact, I went onto LinkedIn and began to set up my account!”
Paula Mahoney
Writer and Producer

“Your class last Saturday was amazingly helpful! In addition to having a lovely persona, you have so much useful information to impart. I am full of ideas as to how to proceed regarding how the get the word out about my present novel when the time comes.
Janice Wittenberg
Author

“Being a complete novice about the business of social media, I was anxious to take her class recently at Capitola Book Cafe. Passion to share what she knows would describe her; I highly recommend her classes!”
Jane Parks-McKay
Writer and Voice-Over Actor

“Just wanted to say thanks again for a very informative presentation this morning. It was very helpful, and I thought you did a great job of giving us a general overview of Twitter in a short period of time.”
Sonia Potts
Bookkeeper

“With so much to cover I appreciated how organized you were and how you stayed on track. Taking the approach of showing how the mechanical features of Twitter could be used for positioning and building our business was particularly helpful.”
Charlie Zimmerman
Publisher, The Wedding Companion

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Karen has written more than 500 feature stories for international and U.S. magazines, newspapers and online media.




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Sea Otter Classic bike competition starts today

April 14, 2005

Santa Cruz County Sentinel

By KAREN KEFAUVER

Cameron McCaul got his first bicycle at a toy store when he was 15 years old.

When he soared off of a jump one day and snapped his bicycle frame in half, he could have walked away from his new hobby, "but I was having so much fun, I had to get another bike," recalled the Aptos High graduate.

Now, four years later, McCaul has climbed to the top level of a growing cycling sport called free riding. His skills will be on display this weekend at the 15th annual Sea Otter Classic, held today through Sunday at Laguna Seca Raceway in Monterey.

"Free riding is more focused on style and tricks like backflips, tailwhips and the Superman seat grab," explained McCaul, 19, using the colorful names of the heart-stopping stunts that launch the riders high into the air to perform acrobatic moves.

"Having good style means having control of your bike. Good form means total precision, like in a figure skating contest. In free ride type of events, which include dirt jumping and slope style, judges award points. It’s not racing," he said.

A sponsored professional athlete who travels internationally to compete, McCaul will be showcasing his talent closer to his Aptos home this weekend. Scores of Santa Cruz County residents of all skill levels will participate in the Sea Otter’s four-day bike festival, entering both mountain biking and road biking races and recreational rides. But only a handful of athletes, including the Santa Cruz County trio of McCaul, Jamie Goldman, 18, and Greg Watts, 17, have qualified for an automatic spot at the invitation-only SRAM Pro Dirt Jump competition on Saturday.

"Jumping is the fastest-growing part of mountain bike competition, and so many entries are expected for the dirt jump that this year the event has been extended in length from one to four days," said Sea Otter spokeswoman Pamela Heisey.

On Saturday, the 10 hottest jumpers from today and Friday will earn a spot in the semifinals along with the 15 invited riders (including the Santa Cruz contingent). The semifinals will whittle the contenders down to the top 10 for Sunday’s final.

In addition to competing at Sea Otter’s dirt jump contest, McCaul, Watts and Goldman have spent days at the race site helping to shape the 1,000 cubic yards of dirt into a course from their designs and hands-on labor.

"We are just putting on the finishing touches," said Watts of Soquel, whose brother, Andy, also competes in free riding. "We bring shovels and help shape the landings, and we have built the ramps."

"The cool thing about Sea Otter is that it is the season kick-off event for everyone," said McCaul, who began competing in downhill mountain bike events at age 15 at Sea Otter, then switched to free riding during the last couple of years. He also gets to hobnob with hundreds of vendors at the industry expo and meet with his sponsors, including Fox Racing and Trek bikes.

"It’s a hometown event," said McCaul, who just returned from Puerto Rico and traveled to contests last year in Austria, British Columbia and Germany, among others.

"He’s very good at what he does, so I don’t get nervous about it," said his father, Pat McCaul, who lets the teens jump their bikes into his swimming pool as a cushioned landing pad. "I think boredom is a terrible thing for teenagers, and I’m happy both of my boys are so focused on mountain biking."

Cameron’s brother, Tyler, 15, is also an avid free rider.

"Having control of your bike is key," Cameron McCaul said of free riding, a niche of mountain biking that features bikes with 26-inch wheels (the same as mountain bikes) and full suspension (shock absorbers in both the front and rear of the bike). "There are tons of obstacles, big drops, dirt jumps, wall rides and boxes to grind," says McCaul of his passion for dirt jumping. "It’s such an adrenalin rush."

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