Wednesday, November 11, 2009
The Business of Writing: How to Promote Your Writing with Social Media
With Journalist and Social Media Pro
Karen Kefauver
(Focus: Twitter)

Whether you are a published author, working on your memoir, or starting a blog, you need readers, reviewers, agents and editors to find your work. In this workshop-style class, Karen will explain how online social media tools can take your writing to the next level. Primarily, the focus will be on the use of Twitter. (The session on 11/14 will focus more on Facebook and LinkedIn.) Leverage these sites to sell yourself and your writing projects. You will leave with valuable tips and resources that Karen has developed during her decade as a successful freelance journalist.

Karen Kefauver’s stories and photos on adventure travel have been published in San Francisco Chronicle Magazine, San Jose Mercury News, The Christian Science Monitor and dozens of other print and online publications. She currently blogs on bicycling for Santa Cruz Sentinel and is an expert on the outdoors for Orbitz's online travel site, Away.com. She has been presenting talks and consulting on social media with the City of Santa Cruz, The Santa Cruz Chamber of Commerce and the Apple Store in Los Gatos.  http://www.karenkefauver.com

Cost: $20, includes hand-out of resources

Limit: 18 people. Students should have a basic knowledge of how to use the Internet but can be completely new to social media. 

Prepayment: Required at Capitola Book Cafe to guarantee your spot.

Questions: Email Karen@karenkefauver.com or call the Book Cafe at 831-462-4415.